It is what it is

It is what it is

We balance those three factors — product, price and packaging — so that we can achieve a seller’s goal: highest price in the shortest time with the fewest challenges. If the product is lacking in some capacity or another, we have to fix it somehow. Sometimes, we can physically fix the product (what it is and how it is), but sometimes, such as with a poor location, we can’t. Then, we have to rely on adjusting the price or the packaging.

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Location, location, location

Location, of course, is the one thing about a property that can’t be changed. Because, if ya could, it’d be a different property now, wouldn’t it? This point was driven home last week when I had a chance to sit down with a seller whose property was on the market, but not generating any interest. Not a single showing in almost three months on market, even in this crazy real estate market. Clearly something was wrong.

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The story of a battle, a house and a family

Is this the house General Meade deliberated in? I honestly don’t know, but it makes a great story for me because I have a connection to that house in Maryland: my great-grandfather married his second wife in it. It was her childhood home, and she grew up there. She was a member of the Booth family.

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I’m still here

The truth of the matter is that there just aren’t enough hours in the day, and the flow of work for a real estate broker ebbs and floods. When it’s flooding, some things — like blogging — just have to take a back seat to the more pressing work of client care. (Can you imagine telling a client to hold on ‘cuz there’s a blog post to write? Not a conversation I’m ever going to have, that’s for certain!)

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