New blog post calendar

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Randall Brennan Highlands Ranch CO realtor

It’s been said that if you want to get something done, you’ve got to schedule it. The busier you are, the more important that scheduling becomes. I can attest to that.

I know it’s important for me to make up-to-date blog posts, but I get busy with other things, and it all goes by the wayside. When I have a few minutes, I look to my list of things to do, and start working on something there. Often the generic Blog post is on the list, but nothing in particular. If I don’t have something specific on my mind, I just kind of founder until it’s time to do something else.

To get a better focus on everything I have to do, I’m incorporating a blog editorial calendar into my working style. So far, so good, with only one snafu when a draft post was tagged, “Scheduled” and went out into the world wearing nothing but  a title. Ah, well, live and learn.

A few things I’ve noticed since I began using the calendar:

    • ideas for posts pop up more often if I have a place to write them down and put them into place.
    • if I mention in a post that I want to do a future post about something, I can immediately pop it onto the calendar and make sure it gets done
    • writing time is much more efficient. I can finish a post, schedule it, and move on to the next, thus doing several posts in one session that can be released over time.
    • blog posts can often be clustered around themes. Accordingly, that’s how I’m scheduling them, so you can sorta kinda plan on seeing themed posts like this:

M — Marketing Mondays will generally focus on sellers’ issues
T — Timeline Tuesdays will highlight local events, and occasionally what I’m up to as well
W — Wisdom Wednesdays will be all about understanding real estate contracts
R — Therapy Thursdays posts will be designed to help buyers get through it all
F — Financing Fridays will be all about understanding the wild and crazy world of real estate financing
S — Summary Saturdays will present a summary of the posts and comments received during the previous week
D —  Sit-back Sundays will be used to relax; there might or might not be a post on Sundays

Of course, I’ll still pop in the occasional maintenance issue and reblogged post if I come across something pertinent or timely. As always, let me know if you have any questions or comments. Feel free to comment at the end of this post, or just click the Contact me button.

What’s next? Take your pick.


Yeah. You should probably do at least one of those things right now.

Real estate market conditions: May 21, 2012
Is staging necessary?


  • Doug Francis says:

    That is an aggressive calendar that looks like a sprint to me. Remember to focus on writing toward your reader’s interests – what they want to read.

    Now get writing!

    • Randall says:

      Hey, Doug! Thanks for stopping by. Your point is well taken; I’m learning to break the posts down into smaller parts to make it all easier to produce and digest. Most of my posts are responses to questions I’ve gotten from clients.

      How’s the market in your area?

      • Doug Francis says:

        I am in the DC Metro market specifically Northern Virginia. Well, our market is pretty active this spring with some homes selling within days!

        I just wrote a post regarding the April statistics and the steep trend up in activity. You should check it out!

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