Lately, I’ve been noticing the crap in my office seems to be multiplying at an accelerated rate. It’s closing in on me fast. For the past few days, I’ve been making a concerted effort to deal with it so I can get back to what, for me, is “normal,” which orderly shelves and cabinets, clear work surfaces, and a dearth of clutter.
There’s a concept in sales known as “niche marketing” that holds that greater success comes from dropping the jack-of-all-trades mentality, and focusing on one group of prospective clients. It might seem counter-intuitive to think that more success might come from fewer potential sources of business, but I do believe it will be the case.
It’s been a pretty nasty week in Colorado. It’s hard to fathom the damage, based upon what we experienced here in my neighborhood, just a few miles down the road. The weather station in my neighborhood reported well less than four inches of rain over the last week, or less than one quarter of what Boulder received in that same week. As the sun came out today, I paused to reflect not only on the floods, but their effect on the community.
Is this the house General Meade deliberated in? I honestly don’t know, but it makes a great story for me because I have a connection to that house in Maryland: my great-grandfather married his second wife in it. It was her childhood home, and she grew up there. She was a member of the Booth family.
Bank owned REO was a good niche for me. I understood it from the beginning because I was learning the loan business during the last mortgage crisis in the 1980′s . . . It was a mess, and I had a front-row seat. Nearly 20 years later, that experience naturally lead me to the world of REO brokerage. I got in several years early, so I was ready.
Through the years, I’ve learned that the one aspect of real estate that really sends folks around the bend is contract negotiation. There’s something about asking for what you want, and denying what “the other guy” wants, that just gets people all aflutter, and causes them to do things that are not necessarily in their best interest.
The process we all go through to find a home and sell real estate has changed, indeed, and I must admit that I like it better now. Today, our clients are likely to come to us already armed with a ton of knowledge that they have gleaned from the internet.
When I say, “military housing,” I’m not referring on-base housing. I mean simply regular old, everyday homes purchased by members of the military. Why the distinction? Simply put, because members of the military operate differently than the rest of us.
Short sales are the new norm in real estate (although that’s changing — more on […]
It did get me thinking, though, about what I am really trying to accomplish here. On the one hand, my goal with blogging is to give you information as an introduction of sorts into the world of real estate. Some of what I was trying to say was to help you understand the nuts-and-bolts of the business, and some was to give you an insight into the day-to-day reality of a real estate transaction.