I started my last post talking about some of the things I’ve been working on and changing in this site, and then veered off in a different direction. Let me go back to where I started, so I can get you up-to-date.
During the last quarter of 2014, I put a keen eye onto every aspect of my business. My goal, really, was to get rid of the stuff that wasn’t really working all that well, and get focused on the stuff that was working — or that could be made to work — so that 2015 would be my best year ever.
It’s really easy to get pulled into a lot of directions when you’re running your own real estate business. Consistency is the key, and it’s really important to give everything a chance to work once the decision has been made to try. There does come a time, however, when it’s just as important to step back, see where everything is, how it all fits together, and what to do if it doesn’t.
It’s been quite a while since I took a high-level view, and let me just say that I should probably do that a little more often.
Organizing is the key
You know how it gets when you bring new stuff into your home, and need to find a place to store it? If it’s something similar to what you’ve already got, the solution is easy. If it’s something new and different, though, you have to make a decision. Let’s just presume that the decision makes sense at the time.
The next time you bring something new in, you have to decide again. This process repeats regularly, until the day comes when you realize that the overall organization of the place could be better. Now that you have more stuff, the categories you use to define it all could shift around.
You could keep adding stuff the way you always have, or you could bite the bullet and basically start over. That’s what I’ve been doing for the past few days. In the long run, I think it will make sense, but in the short run, it might have cost me.
The costs of reorganizing
Aside from the time and labor involved, the problem with reorganizing the website — I’ve discovered — is that the search engines have already told everyone where everything already is. When you reorganize a website, stuff won’t be where the search engine says it should be when folks come looking. All of a sudden, you get a bunch of “not found” errors whenever your site is accessed. It’s almost like your site is saying, “The search engine is wrong. Silly search engine.”
Now let me tell you, Mr. Google doesn’t like being call a silly search engine, and he doesn’t like being wrong. It upsets him.
Furthermore, when Mr. Google gets upset, he does something about it.
Still, it needed to be done. What was silly to keep going along, adding stuff to a structure that no longer made sense. The old thing — when looked at from the outside — really did look like some old ramshackle, run-down thing held together with duct tape and baling wire.
Now, I’m not saying the new plan is some thing of immense beauty that will stop all who see it in their tracks, bedazzled by its brilliance, but it does make more sense. As I get more pages cleaned up, I will be making them visible, and hanging them on the menu tree. There really is quite a bit of stuff hidden away in this website, and I guess now is a good time to get it out and dust it off. I probably won’t be making any special announcements, but if you poke around, you’ll start to see new stuff show up on the menu.
The blog’s been reorganized, too
A key component of this website has always been the blog. It’s been reorganized and simplified, too.
I used to have categories, subcategories and sub-subcategories. Like the site itself, it had docked itself on Nonsense Island. That’s all been changed. Now, I only have sections for posts that are re-blogged from other sources — and there will always be just a few of those — and stuff I’ve written. The stuff I’ve written will be sorted into only five categories that might overlap a bit. When that happens, I’ll put that particular post into all the appropriate categories so that it will be easier to find. I’ve added a couple of search boxes on the left sidebar to help navigate.
Nostalgia is a fun thing
I have to say that it was fun and interesting to go down through the site and the blog, looking into every old page and post, and seeing how the place grew and developed. Some of the stuff that’s there had been forgotten, even by me. I edited or updated a few places, but for the most part I resisted the urge to delete some of the old stuff that just seems out of place now. When I first put it up, I was trying to figure out how to make this whole thing work. Now, I can look back and see where it might not have made sense, but gave me a place to grow from.
I’m sure that as time goes on, I’ll find new ways to improve. Then I can add that new stuff in, look back again, and think to myself, “What was I thinking?”
Kind of like shag carpeting or bell-bottom pants.
What about you? Have you ever had to rebuild anything? Let me know in the comments.
Until next time, remember, when you’re searching for real estate services in Highlands Ranch and the south metro Denver area, I’m ready to help you however I can, and I’m never too busy for you or your referrals. You need only reach out to me.
Randall Brennan, REALTOR
EQUITY COLORADO REAL ESTATE
Randall is a real estate broker and REALTOR plying his trade in the southern part of the Denver metropolitan area, including the cities and communities of Highlands Ranch, Littleton, Englewood, and Centennial. He finds interest in just about anything, but especially in history, photography, endurance sports, and permaculture gardening.
So what’s next? Take your pick.