The meaning of success

The meaning of success

The true irony of success is that those who can help us achieve it — our clients — tend to be right next to us, but we are so focused looking over the fence at those successful agents “over there” that we don’t even see them. Just as we need to align our businesses with ourselves, we need to let our clients align themselves with our businesses.

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Narrowing the focus

There’s a concept in sales known as “niche marketing” that holds that greater success comes from dropping the jack-of-all-trades mentality, and focusing on one group of prospective clients. It might seem counter-intuitive to think that more success might come from fewer potential sources of business, but I do believe it will be the case.

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