Are real estate agents honest?

Are real estate agents honest?

This particular speaker had a few tricks up her sleeve to get people to open her emails and reply, or to call her. As she spoke, I heard a few people in the audience respond with comments like, “Omigod, that’s so clever!” (As an aside, that was not my response.)

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Are real estate agents obsolete?

The predictions of the death of the real estate agency model came from everywhere, and a lot of them pointed to the collapse of the travel agency model as proof that consumers could get along quite well without any agent skimming homeowners’ profits.

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Narrowing the focus

There’s a concept in sales known as “niche marketing” that holds that greater success comes from dropping the jack-of-all-trades mentality, and focusing on one group of prospective clients. It might seem counter-intuitive to think that more success might come from fewer potential sources of business, but I do believe it will be the case.

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Location, location, location

Location, of course, is the one thing about a property that can’t be changed. Because, if ya could, it’d be a different property now, wouldn’t it? This point was driven home last week when I had a chance to sit down with a seller whose property was on the market, but not generating any interest. Not a single showing in almost three months on market, even in this crazy real estate market. Clearly something was wrong.

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