Well, goodness.

Well, goodness.

Sometimes, though, the steady stream of potential clients becomes a veritable flood. When that happens, because there are not enough hours in the day, the time available must be allocated to clients and known potential clients.

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Is staging necessary?

The third variable in the selling equation is the packaging. Some marketers think this is the most important piece because it’s the most emotionally-based. It’s how we present the product to the potential buyers in the marketplace. The packaging can leave you cold, or full of warm fuzzies. In real estate, the name we give packaging is “staging.”

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