How I work as a REALTOR

As a REALTOR, especially in this market, operating efficiently absolutely has to be a given. The real estate market has gotten so hot in the past little while that without some focus on efficiency, an agent could quickly spin out of control. This seems to be especially true for a Highlands Ranch REALTOR.

REALTOR in Highlands Ranch | Randall Brennan

Of course, that efficiency can never come at the expense of my clients’ needs. The very definition of an agent is someone who puts the needs of the client above all others’, including his own. Clearly, a good balance needs to be maintained meeting the clients’ needs and spinning out of control. To that end, I have developed a certain way of doing business that is designed keep everything on track.

I became a REALTOR a long time ago. You can read a little about me and my goals in the Learn About section of the website. There, you will find some truly fascinating reading about the services I offer to buyers and sellers, my promise to my clients, and a post or two on readjusting my career path and getting back to myself.

Over and above the general information contained in those pages and posts, I want to address some of the particulars of working with me. I’ve always hesitated to write a post like this because, while I think it will be helpful for you to get a feel for the basic “rules of engagement,” it always felt as if I were closing some doors to future business.

When I say, for example, that I work with buyers, does that mean I won’t work with sellers? No. Of course not. I’m just saying that if I had to choose, I’d probably pick the buyer because that’s how I roll.

Let’s talk about some of the specifics.

As I said, I’m a REALTOR who tends to prefer to work with buyers. There’s just something about helping to put people into homes that I find so gratifying. To keep the gratification going, though, I’ve found that I need to really focus on the special and particular needs of each client. Unfortunately, I don’t have the brain capacity to keep too many things straight at once, so I have to limit myself. I just don’t want any nasty surprises because something slipped through the cracks. I’ve said it before: I have a thing about surprises, so I found it best if I limit myself to working with only five active clients at a time. I can give adequate attention to each, and assist each to successful completion of their goals.

What I don’t want, though, is competing clients, so I make sure that each of my active clients is in a different “market.” By this, I mean that they are searching for different types of properties, or in different areas or price ranges. I just really don’t want two or more of my active clients bidding on the same property. How could I, the REALTOR,  possibly be able to assist both? I couldn’t, so I won’t put myself into that position.

If you’ve ever looked at the bottom of my site pages, you’ve seen my work area map. It’s pretty general, but you can see that I have limited my work area to the southern metro Denver area. I’ve had people ask why I would do that. The answer has several parts, but it comes down to being the most effective REALTOR I can be. I can’t be effective if I’m spending my time driving all over the city. I can’t be effective if I’m trying to work in an unfamiliar area. It’s much better to focus my REALTOR skills on one area close to home and know that I’m doing my best there.

I touched briefly on how a working relationship with me might get started, and I want you to know that the way I work has evolved over many, many years. I’ve tried a lot of different things, and kept only the ones that work the best. Be sure to take a look at the pages and posts on this site that talk about working with me, and let me know if you have any questions or comments. In future posts, I’ll be talking more about what to expect when actually working with me as your REALTOR, but for now I wanted to give you a little overview.

I’ve used the word “I” a lot in this post, and that makes it sound like this is all about me, but it’s not. It’s about you. By making sure I do things right on my end, I can keep my focus on you. Are you ready to take the next step?

What is next? Take your pick.


 Highlands Ranch home search | Randall Brennan  Realtor

Yeah. You should probably do at least one of those things right now.