Real estate can be such a challenge! Looking at the post log, and the editorial calendar, I can see that blogging has not been my top priority. There just aren’t enough hours in the day for a real estate broker to get everything done, and truthfully, blogging has never been my top priority. No, things like taking care of my clients and my transactions has always been a higher priority — and they always will be.
Real estate is not that much different than any business, I suppose, when you get down to the nitty-gritty of it. In order to make a living, a normal, ordinary real estate broker has to have clients to assist through the process of of buying and selling real estate. In order to have clients, we need a way to get clients, and that’s what marketing is all about. You know this. The goal is to always have a steady stream of potential clients becoming current clients on their to closing the deals on their real estate purchases.
Sometimes, though, the steady stream of potential clients becomes a veritable flood. When that happens, because there are not enough hours in the day, the time available must be allocated to clients and known potential clients. Attempting to find unknown potential clients simply falls off the to-do list.
Then, as nearly always happens, the flood suddenly abates and the flow of potential clients dries up. Just like that, time becomes available to spend searching for more clients. Attempting to even out the stream, and avoid both drought and flood is one of the great challenges of a real estate broker. It helps that so much can be automated, and I’ve done even more of that lately to make it easier to connect.
If you’ve been paying close attention to the evolution of this website — and I’m sure you have, because, c’mon, it’s that important — you can see that I’ve added links to both my professional and personal social media accounts throughout the site. The professional links are at the bottom of the page, and the personal links are located in the left sidebar on the pages that have such an animal. Feel free to connect with me on any of them. [edit 02-08-13: links to both business and personal contacts have been moved to the left sidebar, to make room for other stuff at the bottom of the page.]
One of the professional links I’ve added is to an account at Tungle.me so you can schedule your own appointments with me. You can check out my calendar, and see what works for you. If time is open, it’s clearly marked “Available” and you can schedule an appointment with me by using the link. I’m hopeful this will make life a bit easier for everyone. Be sure to let me know what you think. [edit 02-08-13: a few months after I signed up with Tungle, they decided to quit providing the scheduling service, so it was replaced here on the site. You can click on the “contact me” tab along the bottom of the page to send me a message or schedule an appointment.]
Now, as for me, I need to get back to work. I’ve got a few more things to try out, including a better way to stay of top of the blog. Stay tuned!
So what’s next? Take your pick.
Yeah. You should probably do at least one of those things right now.